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Lead-acid battery industry bogged down in both internal and external dilemmas

September 16th, 2009 admin Leave a comment Go to comments
“I have to give lead-acid storage laptop battery industry ’stamping a foot brake’.” This is the China Electrical Equipment Industry Association, vice president of lead-acid storage battery branch openings in the first sentence of Zhou Rui.
As chemical and physical power source can be achieved only recycling of batteries, lead-acid batteries piece of the old signs apparently replay splendor. But compared to the rapid development of communications industries, electric vehicles, new energy to the lead-acid battery industry in China has brought new opportunities, its industrial development of the “crises” can not be avoided. At the recent lead-acid battery industry in China Summit Forum on the plight of the industry’s expert analysis of the industry, and its way to comparison of lead smelting enterprises and the battery mode of operation of enterprises with a view to explore the HP laptop battery companies frequently “Ai Zai” is for.
Industry dilemma hard to describe
Zhou Rui is given a set of data. 2009 1 June, China’s battery industry output increased by 7.9% year on year, while sales volume increased by only 0.9% year on year, of which export delivery value decreased by 11.3%, a decline of more than 1 ~ May narrowed by 1 percentage point. “Data is backed by lead-acid battery industry, the past six months sad and helpless,” Zhou Rui endless emotion, lead-acid battery business of living space are being continually squeezed.
Although the industry has achieved a product mainstream business technology “low-consumption-type” and manufacturing equipment “energy saving” and embarked on the road of clean production Pavilion dv2000 battery, but the high resource recycling of energy products, “two high and one and seniority” “hat” has not yet removed. Nearly a decade, the industry has been affected by the battery be replaced by other materials, such as the impact of arguments, and is considered a “sunset industry” and other unfair assertion troubles. At the same time, excess capacity is also plagued the industry. Days to (International) Holdings Limited, deputy chief engineer of any Anfu this interpretation was that “lead-acid battery business of small and scattered, low-level redundant construction, leading to vicious competition in the industry, research and development efforts diluted so.”
Relative to the rate of increase in the total output of the first half of the Pavilion dv6000 battery, “Sales growth in the proportion of output is very small,” Zhou Rui said that since the end of last year, the price of lead-acid batteries will be a sharp fall. With electric car battery 6-DZM-10 as an example. As last year, lead prices down again, each battery from 105 yuan in the price fell to 88 yuan. But despite the lead price is booming this year, the type of battery is needed on the basis of each 88 promotions. “The main way for promotion gift 6 groups each of 100 groups, representing the price down to 82 yuan / only.” Zhou Rui, said the first half of this year, lead-acid batteries enterprises, especially enterprises mainly rely on battery power to maintain balance production and sales promotions. As the appreciation of the renminbi, tariff adjustments, as well as the global economic downturn and so on, exports of rapid cooling, and the enterprises have to seize the domestic sony battery market, further increase the domestic battery industry, especially lead-acid battery industry’s competitive pressures.
In a few years ago electric vehicle batteries rapidly emerging market, some dealers will not service or even with combined sales of counterfeit products, random pairs of end-consumer commitment; Worse still, some unscrupulous dealers in battery sales in order to help replace the the battery while the intention to make a high profit return rate, “leading to open up the market and still insist on operating companies, are forced to return to face the constant increase in the proportion of the problem,” said Zhou Rui, which has become the industry’s biggest problem.
“For the lead-acid battery production enterprises, in addition to the direct production costs of the inputs of raw materials, its the biggest cost is the replacement of batteries after-sales services.” Zhou Rui Long said, “After all, the battery is unlikely that the use of environmental laboratories, as use, climate and environment, users and so on affect the quality of life of the product. This means that a lot of after-sales service. ”
Zhou Rui I called instance. Input on the sale like molecules, are on the rise for the period of lead-acid battery business, the denominator as the product output expanding after-effects are not obvious. However, domestic demand does not significantly boost the state, in the product after-sales service has been put on the market scale is growing. Denominator elements have been unable proportional to develop them. “In fact, after-sales service has become a driving force lead-acid BPS10 battery  affect corporate profits and even survival of the red light.” Zhou Rui warned that, if not standardized returns related issues and after-sales service standards, “can only be based on industry-wide disorderly competition in the future as the present pay. ”
Discrete Purchasing Card suffered neck pain
All along, the battery manufacturers are suffering the pain of fluctuations in lead prices. “Although the use of lead-acid battery in China accounts for more than 70% of total production of lead, but lead materials in the domestic market, but has no say in the pricing, eligibility and participation.” China Lead-Acid Battery Industry Association Secretary-General of the Iraqi Xiaobo quite helpless.
“Batteries do not sell, prices do not increase, but the lead prices have continued to be pulled. Why do Dell battery manufacturers always Ai Zai?” Zhou Rui believe that by contrast batteries and lead smelting business the way companies operate, or can find some clues.
First of all, raw material procurement lead-smelting enterprises strong joint degree than the battery business. As the ore source of tension and smelter in the procurement of mineral source, often requires more than the amount of co-won a ship of mine, so when it formed in the procurement of the Community, information disclosure, in step. However, the battery exchange of information among enterprises, but actual situation is hard to tell, and some smelter also took the opportunity in a variety of rumors in the release of smoke bombs, or transfer of stock, or to reap high profits.
Second, the lead smelter has a strong financing capability, either in purchasing or sales can find the appropriate financing package. Zhou Rui, for example, such as to cover the procurement of imported ore deposit; in sales, with inventory replenishment lead as collateral to obtain. “A combination of methods not only enable them to make the operation of the liquidity can also lead to price fluctuations in the hoarding.”
In addition, the smelting and associated upstream and downstream business segments focus stronger than the battery business. “In the past up or down, almost by the supply-side decision. And even the battery is peak season for production and marketing enterprises by their definition.” More seriously, there are a large number of traders in the middle of two obstructions on the side of harder to sell to the smelter, said lead one hand and with the smelter, said the Latitude D620 battery business reasons for encouraging purchases.
As the lead as a resource products to attract more money, energy, followed the birth of a large number of speculators, “they’ve come to Daoqu The continually rising price of lead, leading to confusion in the market, the battery business into a sustained high cost, low sales difficult situation. “Zhou Rui analysis.
“The industry association is not with the upper reaches of the long-term industry, the relevant departments and organizations to communicate, contact one of the reasons is of course, but for years the mutual establishment of trade barriers between the mainstream business and procurement of a high degree of discrete cause of this phenomenon is even more important reason,” the Iraqi Xiaobo concluded that, not only in the lead-materials market, that is, the terminal market price of the product also has been the existence of parity, lower price and some other bad behavior.
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